Let’s call like it is. The current media landscape is a constrained space. Fact – there are fewer reporters and traditional media outlets to pitch. Fact – media outlets are still inundated daily with an excessive amount of press releases from PR pros on topics across the board. Fact – the Web now affords us […]
Whether it’s one word, a single link, 140-characters or a full paragraph, status updates have come to signify much more than “what’s happening” in one’s life. As social media marketing continues to flourish as a key channel for connecting with target audiences, the pressure to drive home a message with concise messaging mounts. Whether updates […]
If you happened to flip on the TV, poke around the news or surf the Web this past weekend, chances are you came across the name Melanie Oudin. The 17-year-old tennis phenom from Marietta, Georgia has turned the U.S. Open into a motivational firestorm as she continues to upset seeded opponents and crank her way […]
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