Last week, I finished reading Chris Brogan and Julien Smith’s highly touted book, Trust Agents. We’ve all witnessed the continued adoption of the Web as a crucial communications tool. What continues to lag behind in the PR/Marketing world is thorough understanding of how human communications patterns and relationships translate to the Web. Anyone who majored […]

I’m currently in the middle of reading two good books – Chris Brogan and Julien Smith’s Trust Agents and Chuck Klosterman’s latest, Eating the Dinosaur. I’ll likely do a video review of Trust Agents when I’m done but there is a reason I mention both. Chuck Klosterman happens to be one of my favorite authors. […]