A couple weeks ago, I attended the 2nd annual Content Marketing Retreat (#CMRetreat) hosted by Fusionspark Media along with our Content Director at Weber Shandwick (@mydeadlyballoon). Having missed the first annual retreat, I was excited to finally head across the sound to beautiful Langley, WA for a day of big learning. The Retreat exceeded my […]
I recently had the opportunity to speak with one of my favorite local storytellers and communications leaders, Hanson Hosein. Between directing the University of Washington’s Master of Communication in Digital Media program, running Media Space, shooting an award winning independent film, and leading Four Peaks – Hanson is one busy man. Huge thanks to Hanson […]
CHALLENGE – You need to motivate 100 people to take action online. You have boiled your strategy down to the following two options: 1. Identify 1,000 people to connect with individually in the hopes that 100 of these will take your desired course of action. 2. Identify 15 key issue influencers to help leverage your […]
Digital Leap 