2 Good Social Marketing Resources to Check Out

I’m a big fan of comprehensive guides. People and companies put a lot of time and effort into compiling the information and in the end, they’re often a great one-stop shop to refer back on for your own efforts or to help guide clients. Poke around, give ’em a gander, absorb and apply. Best Practice […]

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5 Simple Steps to Engage in Online Advocacy

Advocacy = Time…and more time…and more… Right?? Wrong. The word “advocacy” may seem intimidating to some, signifying a deep commitment and hours upon hours of effort to generate long-term influence. Yes, in many cases this is true; however, the social Web has opened up a world of options that enables each and every one of […]

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Will 2011 Be the Year of the Brandvocate?

I found an incredibly interesting new follower in my inbox the other weekend. Meet Domino’s Redmond Fan. This is the first time I have encountered this intense of a brand advocate (brandvocate) on Twitter. We all of course witness social media brandvocates in a variety of shapes and forms in the social space on a […]

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