Want to Spark a Community? Try Dancing.

Any community manager knows that it can be a big struggle to get a community off the ground and active. Even with a solid focus, the right platform and promotion, providing that key initial engagement spark can be tough. Maintaining and managing a community is a little more of a structured process (I’d highly encourage […]

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Twitter Search Explained

Still confused as to why you would ever use Twitter or Twitter Search to track conversations via hashtags, find new followers and keep tabs on breaking news? The fine folks at Common Craft help paint the picture with this excellent new video below. -Scott

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Social Media Case Study – Mayo Clinic Video Goes Viral

We all know “viral videos” are rarely the result of a a crafted creative plan. It’s not to say that it can’t happen as we see big brands rolling out new videos every week that garner hundreds of thousands of views. The recent Snuggie phenomenon is a perfect example. However, I’ve found that the viral […]

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