Transforming Video Spectators Into Creators

Note:  This post also appears on Waggener Edstrom’s Thinkers & Doers blog. A recent report from the Pew Internet Project and an announcement on Mashable reinforce an online trend over the past few years — video is hot. As stated on Mashable: 52% of the American population is watching videos online — that’s 69% of […]

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Why Compelling Fonts and Site Design Matter

Last weekend, I came across this interesting post from Roger Dooley about research showing how simple fonts do a better job of compelling people to action. Check out the post as Dooley provides an image that helps explain the data pulled from subjects reading two different types of fonts. The results seem intuitive. In today’s […]

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Why Didn’t Our Video Go Viral?

It’s late on a Thursday night. It’s been a long week. Then it happens…you have a flash of genius to create a stellar video for your company or client. You hire a PR firm to handle your messaging and coordinate the video shoot. Everyone shows up to the shoot on time, filming goes swimmingly and […]

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