Want to make a digital strategist bang his or her head against a wall for an hour (or two…or three) straight? Ask them to make you a “viral video”… We all know that starting with an end goal of creating a viral video is a lofty, typically unrealistic goal. I’ve tried hard to keep the […]

Earlier this week, I came across this “Happiness Machine” video¬† below that Coke produced as part of their “Open Happiness” global campaign. Casey Glass provides a bit more insight on the concept and production of the video over on the Digital Buzz Blog. Earlier this month, I highlighted a video that struggled to crack the […]

It’s late on a Thursday night. It’s been a long week. Then it happens…you have a flash of genius to create a stellar video for your company or client. You hire a PR firm to handle your messaging and coordinate the video shoot. Everyone shows up to the shoot on time, filming goes swimmingly and […]