NOTE: Post also appears on Waggener Edstrom’s Thinkers & Doers blog. I’m a big fan of YouTube Insight. As with most content published via social media, there is always a degree of trial and error – especially when it comes to video. It’s the reason so few videos ever actually do achieve “viral” status. Nonetheless, […]

I’ve posted on various aspects of YouTube Insight in the past but a couple recent videos from Katie over at Before & After TV caught my attention. Launched about a year ago, YouTube Insight is one of the best free video analytics tools out there. Check out the videos below for a quick, comprehensive overview […]

YouTube users familiar with YouTube Insight likely noticed the launch of a new Insight feature called “Hot Spots” last fall. The dynamic graphs track the level of viewer engagement throughout an entire video by comparing your video to others of similar length. Above average ratings equate to strong user interest whereas below average marks show […]

Earlier this year, YouTube stepped up its services by adding a analytical element called YouTube Insight. For any PR person, simple, effective analytics are a dream come true. Luckily, in the world of social media analytics are pretty refined and YouTube Insight helps put a bit more science behind marketing and tailoring online videos. After […]