In part 1 of this series I posted about the core quality that I think serves as the foundation for someone to become an “influencer” – namely trust within their community. The next logical step is figuring out the best way to track these folks down. Every community has talkers, movers and shakers that drive […]
It’s late on a Thursday night. It’s been a long week. Then it happens…you have a flash of genius to create a stellar video for your company or client. You hire a PR firm to handle your messaging and coordinate the video shoot. Everyone shows up to the shoot on time, filming goes swimmingly and […]
Last week, I had the pleasure of presenting a social media strategy Webinar for the organ/tissue donation community as part of the Gift of Life Institute’s “social media bonanza” series. This week, I’ll be continuing the series with my colleague Lee Aase, Manager of Syndication and Social Media at Mayo Clinic, as we present on […]
Digital Leap 