I disappeared offline last week to head off to Glacier National Park (yes, I may have developed a tic from being unwired five days straight). Upon my return, it occurred to me that Flickr played a huge role in planning and researching my trip. With its huge user base, you can pretty much dig up […]

You’ve got a target audience in mind. You know bloggers are important to this audience and to the topic, issue, product or company you’re trying to market. So, HOW exactly do you find the right bloggers to connect with?  Time and time again you hear about bloggers complaining about PR people pitching completely irrelevant topics. […]

Earlier this year, YouTube stepped up its services by adding a analytical element called YouTube Insight. For any PR person, simple, effective analytics are a dream come true. Luckily, in the world of social media analytics are pretty refined and YouTube Insight helps put a bit more science behind marketing and tailoring online videos. After […]