One thing I love about the Internet today is the sheer volume of great content floating around. Certainly there is plenty of junk, but ever since reading Groundswell back in 2008 (still one of the best reads for our industry, in my opinion), I’ve been obsessed with analyzing the incredible shift we’re all experiencing from […]

Who doesn’t love a great infographic? A simple, clean way to present complex data and tell an interesting story in a visual manner that is easy to digest? Sign me up. The volume of infographics being produced has really started to spike the last couple years as companies have latched onto them as an effective […]

Routines. As a social media consultant, it’s extremely easy to get sucked into routines. It’s something I’m overly conscious about as I work hard to approach each new project with fresh perspective – a brand new creative whiteboard. Creativity can be quite difficult based on the risk tolerance of your client, budget and a slew […]