I had a grandmother that passed away from breast cancer. I have friends that have battled breast cancer and chances are pretty darn good that you know someone that has as well. Cancer infuriates me. I shouldn’t take it so personally, but for some reason I do and always will.The world would be a better […]
Note: This post also appears on Waggener Edstrom’s Thinkers & Doers blog. We’ve all seen the mundane status updates from our friends and brands we follow on Facebook: “Cat just coughed up hairball. Great.” “PBJ or ham & cheese…hmmm…” “People are here. We’re starting our meeting.” To no surprise, these types of status updates rarely […]
Digital Leap 
The Facebook Measurement Piece You’re Missing
You’ve got Facebook Insights down and are a page-measuring guru. You’re reporting page views, custom tab views, referral links, media views, comments/likes engagement and have even found a way to assess sentiment around those engagements. What more could your client possibly want?? Everything else outside of your page. Unfortunately, conversations online don’t take place in […]