Today I had the honor of once again presenting a Webinar on Facebook for PR. With Facebook’s tools and features changing daily, it’s hard to keep on top of everything you can be doing to maximize use of the site as an engagement platform. I’ve embedded the presentation below for some good resource links. In […]

Hold your horses, this is not intended to be a breaking news post. If it was, I’d quickly receive a D- as a member of any crisis communications team. A couple of weeks ago, Facebook announced the launch of their new and improved insights dashboard. Page admins are used to seeing a setup similar to the dashboard […]

Last week, I had the pleasure of presenting a social media strategy Webinar for the organ/tissue donation community as part of the Gift of Life Institute’s “social media bonanza” series. This week, I’ll be continuing the series with my colleague Lee Aase, Manager of Syndication and Social Media at Mayo Clinic, as we present on […]