Today I had the honor of once again presenting a Webinar on Facebook for PR.

With Facebook’s tools and features changing daily, it’s hard to keep on top of everything you can be doing to maximize use of the site as an engagement platform. I’ve embedded the presentation below for some good resource links. In addition, here are a few other relevant links to check out that recently surfaced around the topic.

Thanks to Ragan and PR Daily for the invite (and @rebeccajshaffer, Melissa Underwood and@msebastian for coordinating)!

-Scott

The Changing Face of Facebook Marketing – 5 Things You Must Know

Why Facebook Fans Are Worth More to You

Facebook Community Pages – What Your Business Needs to Know

Facebook Improves Insights Dashboard