Wake up call. Times are a changin’ for the PR industry. Fast. Now more than ever, our industry is witnessing the need for new roles and skills at agencies. What lies at the heart of this change? Agencies are being called upon to solve new and unique business problems that require highly integrated approaches using owned, […]
Good customer service isn’t hard – particularly when you have a great product to back it up. On a recent business trip to NYC, I was able to make a quick pit stop by my favorite clothing store, J. Lindeberg. While my wallet doesn’t always approve of my love for the brand, it’s been a […]
You’ve completed the RFP process, narrowed down your shortlist of contenders, listened to a vast array of creative pitches and finally handed out the golden ticket to one outstanding agency. Congrats, you’ve reached the finish…err, starting line! Game. On. Whether you’re a veteran Communications Director who has worked with a variety of agencies or a […]
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