Note: This post also appears on Waggener Edstrom’s Thinkers & Doers blog. We’ve all seen the mundane status updates from our friends and brands we follow on Facebook: “Cat just coughed up hairball. Great.” “PBJ or ham & cheese…hmmm…” “People are here. We’re starting our meeting.” To no surprise, these types of status updates rarely […]

This latest edition of People You Should Know features Seattle’s own Erica May, West Coast Director for Ignite Social Media. Enjoy and thanks Erica!  You recently hopped over from REI and are now Ignite’s West Coast Director. Tell us what an “average” work day looks like for you and what keeps you thriving even on […]

Note:  This post also appears on Waggener Edstrom’s Thinkers & Doers blog. Creativity. In the communications industry, “creativity” carries a wide array of meaning and interpretation. All too often, the word is aligned with designers and marketing specialists who are responsible for creating a fancy brand or dreaming up a viral PR/ad campaign. Dangerous. For […]