Add BP to the Brandjacked Bin

Note:  This post also appeared on Waggener Edstrom’s Thinkers & Doers blog. Brandjacked. Though brandjacking is certainly not a new concept, it’s one of those words that can quickly ignite panic in the world of social media. Unfortunately, brands, people and products are brandjacked every day. With the lightning pace and ease by which online presence can be […]

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The Art of Influence Part 2 – Identifying Influencers

In part 1 of this series I posted about the core quality that I think serves as the foundation for someone to become an “influencer” – namely trust within their community. The next logical step is figuring out the best way to track these folks down. Every community has talkers, movers and shakers that drive […]

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Nonprofit Website Revamp – 3 Tips to Put Your People First

Regardless of how active your nonprofit is with social media, your Website still operates as “home base” for representing your brand online. Whether you’re planning to revamp your site or simply haven’t done much to update in a while, now is the time to take a close look at improving your online presence. As opposed […]

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