$21 billion. Billion. That’s the amount of revenue that Google Ads generated last year. If you’re like me and 60% of all Internet surfers, you rely on Google everyday as your search engine of choice. Google has become such a reliable knowledge portal that it’s hard to recall what served as “home base” on the […]
I attended a PRSA workshop here in Chicago a couple weeks ago that focused on managing online reputation. Of great value at the event was a handout provided by Weber Shandwick that outlined 15 Realities & 15 Rules for managing your online reputation. Weber Shandwick had commissioned the Economist Intelligence Unit to conduct a worldwide […]
Infomercials. We all know they are the most ridiculous commercials on TV. Poor production, “celebrity” endorsements, pointless products that solve a problem none of us knew we had…the list goes on. YET, they still exist and not only exist, but are thriving. I had all but forgotten about infomercials the past couple years (I don’t […]
Digital Leap 