Let’s call like it is. The current media landscape is a constrained space. Fact – there are fewer reporters and traditional media outlets to pitch. Fact – media outlets are still inundated daily with an excessive amount of press releases from PR pros on topics across the board. Fact – the Web now affords us […]
Earlier this year, YouTube stepped up its services by adding a analytical element called YouTube Insight. For any PR person, simple, effective analytics are a dream come true. Luckily, in the world of social media analytics are pretty refined and YouTube Insight helps put a bit more science behind marketing and tailoring online videos. After […]
Digital Leap 