Wake up call. Times are a changin’ for the PR industry. Fast. Now more than ever, our industry is witnessing the need for new roles and skills at agencies. What lies at the heart of this change? Agencies are being called upon to solve new and unique business problems that require highly integrated approaches using owned, […]
You’ve completed the RFP process, narrowed down your shortlist of contenders, listened to a vast array of creative pitches and finally handed out the golden ticket to one outstanding agency. Congrats, you’ve reached the finish…err, starting line! Game. On. Whether you’re a veteran Communications Director who has worked with a variety of agencies or a […]
The following is a guest post from my zombie-loving coworker, Justin Tsang (@justinjtsang). Zombie apocalypse (ZA) is in. You can’t escape it. The Walking Dead is one of TV’s biggest hits. Run For Your Lives, a 5K zombie obstacle course race, is available all over the country. Zombie-cons and zombie theme parks are spreading around the globe like…well, a […]
Digital Leap 