A few weeks ago, Ragan Communications launched a new portal specific for health care communications professionals. The site is starting to pick up traction and is a great resource chock-full of useful tips and insight for comms/marketing professionals across the health care industry. As I have a deep background in health care digital marketing and […]

I had a grandmother that passed away from breast cancer. I have friends that have battled breast cancer and chances are pretty darn good that you know someone that has as well. Cancer infuriates me. I shouldn’t take it so personally, but for some reason I do and always will.The world would be a better […]

Note:  This post also appears on Waggener Edstrom’s Thinkers & Doers blog. Creativity. In the communications industry, “creativity” carries a wide array of meaning and interpretation. All too often, the word is aligned with designers and marketing specialists who are responsible for creating a fancy brand or dreaming up a viral PR/ad campaign. Dangerous. For […]

Slideshare continues to evolve as one of my favorite social sharing and networking sites around. With more than 25 million visitors each month, it should come as no surprise that Slideshare can be utilized in a variety of ways for general professional networking, to showcase ideas, gain competitor insight, talent recruitment, advocacy,  develop new business […]

Note:  This post also appeared on Waggener Edstrom’s Thinkers & Doers blog. Brandjacked. Though brandjacking is certainly not a new concept, it’s one of those words that can quickly ignite panic in the world of social media. Unfortunately, brands, people and products are brandjacked every day. With the lightning pace and ease by which online presence can be […]

RISK. That’s a big, bold scary word. Insert “risk” into any sentence and you’re certain to raise an executive’s eyebrows. But, you know what? Never forget this formula: Risk = Reward. It’s not just a saying, it’s true. Want to know an even better piece of news? We’re already adept to taking risks, it’s part […]

Yup, yup, it’s that time of year where we’re all trying to figure out where we’ve ended up and where we’ll be a year from now. It’s anyone’s guess to a degree but I did want to check in with a couple social media colleagues to have them share their insight. Special thanks to Lee […]