Why Creativity Needs to Drive Agency Culture

Note:  This post also appears on Waggener Edstrom’s Thinkers & Doers blog. Creativity. In the communications industry, “creativity” carries a wide array of meaning and interpretation. All too often, the word is aligned with designers and marketing specialists who are responsible for creating a fancy brand or dreaming up a viral PR/ad campaign. Dangerous. For […]

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What’s Your Slideshare Strategy?

Slideshare continues to evolve as one of my favorite social sharing and networking sites around. With more than 25 million visitors each month, it should come as no surprise that Slideshare can be utilized in a variety of ways for general professional networking, to showcase ideas, gain competitor insight, talent recruitment, advocacy,  develop new business […]

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Add BP to the Brandjacked Bin

Note:  This post also appeared on Waggener Edstrom’s Thinkers & Doers blog. Brandjacked. Though brandjacking is certainly not a new concept, it’s one of those words that can quickly ignite panic in the world of social media. Unfortunately, brands, people and products are brandjacked every day. With the lightning pace and ease by which online presence can be […]

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