We all like Web traffic. It’s a version of digital currency and makes us feel valued when we see that the content we produce is of importance to others. But, how does one go about increasing traffic? One part to that answer is S-E-O. Search Engine Optimization (SEO) can be tricky. Or at least made […]

Let’s call like it is. The current media landscape is a constrained space. Fact – there are fewer reporters and traditional media outlets to pitch. Fact – media outlets are still inundated daily with an excessive amount of press releases from PR pros on topics across the board. Fact – the Web now affords us […]

As we all continue to barrel down the social media discovery path, more and more case studies and best practices are surfacing to help guide our learning curve. Over the past few months, some excellent comprehensive guides have been created to help us allĀ  along. These guides are emerging at a crucial time especially as […]