SEO

It’s a search battleground out there. Each and every day, more and more people use the Web to seek out medical, health and healthcare related information. Your competing hospital down the road or top health insurance competitor across town knows this just as well as you do. In fact, your boss may be questioning why […]

One thing I love about the Internet today is the sheer volume of great content floating around. Certainly there is plenty of junk, but ever since reading Groundswell back in 2008 (still one of the best reads for our industry, in my opinion), I’ve been obsessed with analyzing the incredible shift we’re all experiencing from […]

I’m a really nice guy. Seriously. I preface with that tidbit because the subject of this post is not intended to cause any harm. It’s merely a lesson and case study in action. I’m a full believer in search engine optimization (SEO) and will be the first to acknowledge that there are tons of great […]

We all like Web traffic. It’s a version of digital currency and makes us feel valued when we see that the content we produce is of importance to others. But, how does one go about increasing traffic? One part to that answer is S-E-O. Search Engine Optimization (SEO) can be tricky. Or at least made […]

Let’s call like it is. The current media landscape is a constrained space. Fact – there are fewer reporters and traditional media outlets to pitch. Fact – media outlets are still inundated daily with an excessive amount of press releases from PR pros on topics across the board. Fact – the Web now affords us […]

As we all continue to barrel down the social media discovery path, more and more case studies and best practices are surfacing to help guide our learning curve. Over the past few months, some excellent comprehensive guides have been created to help us allĀ  along. These guides are emerging at a crucial time especially as […]

School is back in session and it’s time for your first report card! Been awhile, eh? I don’t promise a good grade, but I do promise a great learning experience on the crucial importance of search engine optimization (SEO). We chatted briefly about SEO hereĀ but I’ll be the first to admit that it’s a tough […]