In PR world, the notion of storytelling can seem intimidating as it often conveys a very complicated process. What I’ve always loved about storytelling is that at its core, simplicity is what drives the best narratives. The amazing part about humans is that everyone has a story. It may not seem like it on the […]

It’s late on a Thursday night. It’s been a long week. Then it happens…you have a flash of genius to create a stellar video for your company or client. You hire a PR firm to handle your messaging and coordinate the video shoot. Everyone shows up to the shoot on time, filming goes swimmingly and […]

On the heels of a previous post about government and social media and in light of one of my former jobs as a Naval Officer I thought it would be good to take a look at how the U.S. Navy is currently engaging the social Web. Helena Dobbins from over at Campbell-Ewald (U.S. Navy is […]