I’m a PR/marketing guy. Sure, I’ve dabbled in some advertising for various clients, but I’m certainly not handling media buying or million dollar ad budgets. That’s why I’ve found good value in utilizing Facebook ads. Now, I fully realize that Facebook ads remain a work in progress and that the high degree of targeting can […]

This is most certainly not an attempt to suck up to our CEO. I promise. Bragging? Yes, a bit. Sucking up? No. Last week, the Holmes Group released their annual report, with one list ranking the Top U.S. Agencies to Work For. Our firm was quite excited to see that CG&A ranks #10! Very cool […]

Any community manager knows that it can be a big struggle to get a community off the ground and active. Even with a solid focus, the right platform and promotion, providing that key initial engagement spark can be tough. Maintaining and managing a community is a little more of a structured process (I’d highly encourage […]