Creativity doubles as both one of my favorite and one of the most challenging parts of my job. Whether it’s planning a new social media strategy, developing a grassroots campaign or thinking up a new punchline for an ad, I’ve always appreciated the creative demands of my job. However, we all hit a creative wall […]
Is your company or organization’s Facebook fan page lacking as much traffic as desired? YouTube videos generating fewer views than expected? Not picking up quite as many Twitter followers as you anticipated? It may be that you’re forgetting to cross-promote and make yourself as accessible as possible online. Social media sites are rarely the main […]
Any PR pro is familiar with how difficult it can be to add key visual elements to an event or campaign to help draw media attention. Lots of people, flashy signs and a huge launch or announcement are great but don’t underestimate the power of the mascot. Often only associated with sports teams, mascots can […]
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