In the old days, it was a bit of struggle for a young professional or college student to knife their way into a company’s structure or track down an expert that would be willing to provide career guidance, tips and advice. I distinctly remember attending “career day” each year in high school where we were […]
Social media has opened a host of new opportunities for bands and musicians at all levels to connect on a personal level with fans. If you’re a band or musician, you should be on Twitter. There I said it. Having done PR/Marketing for a small indie label in the past, I can attest that there […]
I attended a PRSA workshop here in Chicago a couple weeks ago that focused on managing online reputation. Of great value at the event was a handout provided by Weber Shandwick that outlined 15 Realities & 15 Rules for managing your online reputation. Weber Shandwick had commissioned the Economist Intelligence Unit to conduct a worldwide […]
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