You’ve got a goal in mind. A mission in life. A fiery passion to create change and have a real impact upon the world. You’ve filed the paperwork, settled on a plan and now it’s time to get busy with your brand new nonprofit. Grants and budgets may be down but technology and the Web […]

Online research and analysis is often one of the first steps taken when working with a new client or your own company to start integrating social media into a communications plan. Depending on your focus, you likely have a determined set of keywords and phrases relevant to your company, competition and theĀ  industry that you’ll […]

This past Wednesday I had the pleasure and honor of joining New York Times health blogger Tara Parker-Pope for a presentation to the Healthcare Public Relations and Marketing Society of Greater New York (HPRMS). In particular, my presentation focused on explaining current online social media trends as they pertain to the healthcare industry. In addition, […]