Quantity then. Quality now. In the past, communications were structured around a much more static, shotgun approach where traditional media channels such as TV, radio and print were used to deliver messages to as many people as possible. The Web has shifted this model to a much more dynamic, dialogue where our real-time conversations allow […]
From time to time, I’ll come across someone who is still adamantly opposed to personally engaging in social media. “I just don’t get it,” is often the popular reply to my questioning of their lack of involvement. I used to be utterly confused by this response, especially in the PR realm where social media serves […]
Anyone with an interest in social media has by now heard about the blow up over the Motrin Moms commercial. For those that missed the boat, McNeil Consumer Health Care, the maker of Motrin, released a snarky ad that poked fun at Moms who merely use front slings as a fashion statement while positioning Motrin as […]
Digital Leap 