This post also appears on Waggener Edstrom’s Thinkers & Doers blog. How often have you seen a video that blows you away, then immediately leaves you baffled and questioning – how in the world did they pull that off? It’s unrealistic to go into a campaign expecting to produce a “viral” hit but you do sense […]

Note: This post also appears on Waggener Edstrom’s Thinkers & Doers blog. We’ve all seen the mundane status updates from our friends and brands we follow on Facebook: “Cat just coughed up hairball. Great.” “PBJ or ham & cheese…hmmm…” “People are here. We’re starting our meeting.” To no surprise, these types of status updates rarely […]

NOTE: This blog also appears on Waggener Edstrom’s Thinkers & Doers blog. Get ready. The giant social networking behemoth known as Facebook has finally stirred from its hibernation in location-based land. A move of this nature by Facebook is undoubtedly always followed by a flurry of activity by communications pros as everyone races to establish […]

Note:  This post also appears on Waggener Edstrom’s Thinkers & Doers blog. Creativity. In the communications industry, “creativity” carries a wide array of meaning and interpretation. All too often, the word is aligned with designers and marketing specialists who are responsible for creating a fancy brand or dreaming up a viral PR/ad campaign. Dangerous. For […]

NOTE: Post also appears on Waggener Edstrom’s Thinkers & Doers blog. I’m a big fan of YouTube Insight. As with most content published via social media, there is always a degree of trial and error – especially when it comes to video. It’s the reason so few videos ever actually do achieve “viral” status. Nonetheless, […]

This post also appears on Waggener Edstrom’s Thinkers & Doers blog. Yesterday, Mashable announced Ford’s plan to unveil the new Ford Explorer via a dedicated Facebook page. Typically, Ford would unveil a new design at the Detroit Auto Show but the team decided to capitalize on an opportunity to make their mark around a product […]

NOTE: This post also appear’s on Waggener Edstrom’s Thinkers & Doers blog. Let’s face it. In the blogosphere, you’re either a spectator, critic or a creator. To put the spectator or critic categories into a visual format, consider the following. Would you rather be: A) A Statistic… OR B) A Connector… The answer is easy […]