Don’t Forget the Story Behind the Story

This post also appears on Waggener Edstrom’s Thinkers & Doers blog. How often have you seen a video that blows you away, then immediately leaves you baffled and questioning – how in the world did they pull that off? It’s unrealistic to go into a campaign expecting to produce a “viral” hit but you do sense […]

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What Powers the Facebook Status Update

Note: This post also appears on Waggener Edstrom’s Thinkers & Doers blog. We’ve all seen the mundane status updates from our friends and brands we follow on Facebook: “Cat just coughed up hairball. Great.” “PBJ or ham & cheese…hmmm…” “People are here. We’re starting our meeting.” To no surprise, these types of status updates rarely […]

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Facebook Places? What Do I Do Now?!

NOTE: This blog also appears on Waggener Edstrom’s Thinkers & Doers blog. Get ready. The giant social networking behemoth known as Facebook has finally stirred from its hibernation in location-based land. A move of this nature by Facebook is undoubtedly always followed by a flurry of activity by communications pros as everyone races to establish […]

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