Recently, a colleague posted the following tweet: I couldn’t agree more. Quite frankly, I think Twitter lists are one of the most underutilized aspects of Twitter. All too often, I see and hear of Twitter users that simply don’t use lists or rarely check their own listings to see how others are categorizing them. In […]

Making creative use of profile photo space on blogs, Twitter, Facebook and other social media channels is nothing new. It’s just become a bit more advanced. Human beings thrive on visual association (I assure you that the hot spot on nearly all Match.com profiles is not the “Interests” category). It’s natural. We look at a […]

Pathos. Sure, it may be a word that you haven’t thought about since half hearing it uttered by a droning professor during a random communications class back in college. But, as communications professionals, “pathos” or the art of emotional appeal, is something we all embrace as a core function of our job. Whether drafting a press release, brainstorming […]