Sometimes It’s Just For Fun

PR and marketing pros are always looking for case studies and proven strategies to guide their own client strategy development. If something has worked, you might as well put your own twist on it and see if you can make it work as well. The fact of the matter is that sometimes there is a […]

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Live Event Tweeting – Is It Worth It?

I’m torn. I appreciate and understand the value of live tweeting events and conferences, but I bring to question the overall value at stake. Don’t get me wrong, I think there is incredible value to incorporating tweets around large national events such as the Inauguration where millions of people are looking for a channel to […]

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Use The Twitter Grandma Test

We’ve all heard it. We all know it. Some may have forgotten it. The Grandma Test. It’s a pretty straightforward self-evaluation. Before you say, act, write or do something questionable, ask yourself – “Would Grandma approve?” Well, guess what? The Test still applies. In fact, on the social Web, the Grandma Test applies more than […]

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