Need a PR Hook? Use a Mascot.

Any PR pro is familiar with how difficult it can be to add key visual elements to an event or campaign to help draw media attention. Lots of people, flashy signs and a huge launch or announcement are great but don’t underestimate the power of the mascot. Often only associated with sports teams, mascots can […]

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YouTube Insight & Audioswap Explained

I’ve posted on various aspects of YouTube Insight in the past but a couple recent videos from Katie over at Before & After TV caught my attention. Launched about a year ago, YouTube Insight is one of the best free video analytics tools out there. Check out the videos below for a quick, comprehensive overview […]

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Are You Optimizing Your YouTube Videos?

There are a variety of tips floating around the Web that discuss the best way to shoot online videos. Last month, YouTube switched to allowing users to upload and watch videos in high definition (HD). This is a huge step forward for the site as YouTube used to use a standard process that resulted in […]

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