As we all continue to barrel down the social media discovery path, more and more case studies and best practices are surfacing to help guide our learning curve. Over the past few months, some excellent comprehensive guides have been created to help us allĀ  along. These guides are emerging at a crucial time especially as […]

We all know “viral videos” are rarely the result of a a crafted creative plan. It’s not to say that it can’t happen as we see big brands rolling out new videos every week that garner hundreds of thousands of views. The recent Snuggie phenomenon is a perfect example. However, I’ve found that the viral […]

Last month, YouTube added another bonus feature called YouTube overlays for any organization that maintains a Nonprofit status on YouTube. Overlays are transparent advertisements that you see pop up near the bottom of a video during viewing. Previously, overlays were reserved for those purchasing advertisements on the site, but nonprofits can now access this feature […]

I’ve posted on various aspects of YouTube Insight in the past but a couple recent videos from Katie over at Before & After TV caught my attention. Launched about a year ago, YouTube Insight is one of the best free video analytics tools out there. Check out the videos below for a quick, comprehensive overview […]

There are a variety of tips floating around the Web that discuss the best way to shoot online videos. Last month, YouTube switched to allowing users to upload and watch videos in high definition (HD). This is a huge step forward for the site as YouTube used to use a standard process that resulted in […]

YouTube users familiar with YouTube Insight likely noticed the launch of a new Insight feature called “Hot Spots” last fall. The dynamic graphs track the level of viewer engagement throughout an entire video by comparing your video to others of similar length. Above average ratings equate to strong user interest whereas below average marks show […]

Last week I had the pleasure of joining a couple hundred social media, marketing and business colleagues at the BlogWell conference in Chicago. Sponsored by GasPedal and the Blog Council, the purpose of the conference was to pack eight excellent large corporation social media case studies into one afternoon. Too much good stuff for one […]