Mashable recently featured a great post called 12 Fun Hacks for Getting More Out of YouTube.

Glancing through the post, the fourth item mentioned about SynchTube jumped out at me. Simple and sweet, SynchTube enables anyone to create a live chat room around any YouTube video with up to 50 other people. iTechMax has done a good job laying out some screenshots around the ease of setup.

Relevance to the PR and marketing world?

Other than SynchTube, your only option would be to invite 25 other users to watch your video in private mode. Even so, this option eliminates any opportunity for real-time group interaction. If you’re using YouTube as a hosting platform for a focus group, there are obvious reasons for wanting to keep the video private and having 25 users submit their unbiased feedback.

However, if your goal is to get real-time feedback and crowdsource creative in a public format, SynchTube is your tool.

Give it a whirl.