In a recent post, my colleague @justinjtsang smartly outlined the important balance point between branded vs. common interest social content within a brand’s content marketing strategy. The key to successful content marketing boils down to building long-term trust with your audience. In order for a brand to successfully build trust, it must work to align […]
@mydeadlyballoon rocking #badmoviepitches A snapshot of the goodness in action. Be sure to check out Chris’ Twitter stream for more. A couple opens a coffee shop to discover it’s easier being married than it is business partners in “Grounds For Divorce” #badmoviepitches — Chris Sewell (@mydeadlyballoon) September 25, 2012 An elderly woman is jailed when […]
Halt right there. You’re at a crossroads after a year of implementing your content marketing strategy. The monthly reports are okay but certainly not great (at least in your client’s eyes). Engagement is up and down across the board and lead generation just isn’t making a dent. Time to reconsider this whole content marketing thing, […]
Digital Leap 