Good customer service isn’t hard – particularly when you have a great product to back it up. On a recent business trip to NYC, I was able to make a quick pit stop by my favorite clothing store, J. Lindeberg. While my wallet doesn’t always approve of my love for the brand, it’s been a […]
“Billboard ads. We’ve got to do the billboard ads again this year.” Sound like a familiar demand from your communications or marketing director? Don’t get me wrong, there is a time and place for billboard ads as part of a larger integrated marketing campaign. Surround sound brand awareness is always an important driver for pushing […]
It’s a search battleground out there. Each and every day, more and more people use the Web to seek out medical, health and healthcare related information. Your competing hospital down the road or top health insurance competitor across town knows this just as well as you do. In fact, your boss may be questioning why […]
Digital Leap 