A couple weeks ago, I attended the 2nd annual Content Marketing Retreat (#CMRetreat) hosted by Fusionspark Media along with our Content Director at Weber Shandwick (@mydeadlyballoon). Having missed the first annual retreat, I was excited to finally head across the sound to beautiful Langley, WA for a day of big learning. The Retreat exceeded my […]

It snowed last week in Seattle. Having grown up in the area, I will attest that it was a significant storm for the area but far less concerning than the reports that were put out across the wires. As many of my friends in these parts are also Chicago transplants, we shared a collective chuckle […]

Content marketing strategy guess #1…fail. Content marketing strategy guess #2…fail. Content marketing strategy guess #3… If you want to waste valuable time and resources while taking a shot in the dark at a content marketing plan, then by all means, keep guessing which strategy will work for your clients. But, if you’d rather pinpoint exact […]