Earlier this week, good friend Joe Gray (@djgraymatter) posted a video presentation around the topic of organizing a company to foster creativity. As an imperative element within any business culture, creativity is often siloed to titled creatives or a creative team at a company or organization. But how does one go about encouraging ALL team […]

Yes, great storytellers are great writers. They understand narrative structure, setting, how to grab attention, how to humanize and build tension and ultimately, how to bring it all full circle or provide a call to action. In our digital world, great storytellers possess the technical skills to build and manage a blog, shoot photos, record […]

This edition of People You Should Know features content marketing guru Russell Sparkman. I first came across Russell’s work when I was heavily involved in the world of organ donation for a past client. While doing some research, I discovered an excellent interactive educational site called The Gift of a Lifetime and learned that Russell, […]