Old Spice Another Proof Point for Capturing Production

We all love good content. The perfect combination of text, audio and images delivered at the right time to the right audience is something content marketing pros strive for on a daily basis. A huge chunk of campaign planning is typically devoted to developing the overarching storytelling framework and the crucial content that supports that […]

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People You Should Know: Hanson Hosein

I recently had the opportunity to speak with one of my favorite local storytellers and communications leaders, Hanson Hosein. Between directing the University of Washington’s Master of Communication in Digital Media program, running Media Space, shooting an award winning independent film, and leading Four Peaks – Hanson is one busy man. Huge thanks to Hanson […]

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Victim of PPT Overload? Time to Communicate Creatively.

Most PR pros are well versed in the world of PowerPoint. It’s the universal presentation platform that we all love and cherish – to a point. Unfortunately, we’re so grounded in PPT that it often becomes a crutch. New biz pitch? Use PPT. Client deliverable? Use PPT. Internal training? You get the gist. Why do […]

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