More than two years ago, I published this post about YouTube annotations with an example of how some companies were putting the tool to use for creative storytelling. In short, annotations provide video producers with the ability to create “choose your own adventure” style videos that increase viewer engagement. This past weekend, Mashable featured a […]
I found an incredibly interesting new follower in my inbox the other weekend. Meet Domino’s Redmond Fan. This is the first time I have encountered this intense of a brand advocate (brandvocate) on Twitter. We all of course witness social media brandvocates in a variety of shapes and forms in the social space on a […]
If you haven’t seen it already, check out this brilliant marketing piece from John St. Kudos to @cathycalhoun for the pass along. A mock case study indeed but a great spark to get you thinking about your own internal marketing efforts.
Digital Leap 