Why Creativity Needs to Drive Agency Culture

Note:  This post also appears on Waggener Edstrom’s Thinkers & Doers blog. Creativity. In the communications industry, “creativity” carries a wide array of meaning and interpretation. All too often, the word is aligned with designers and marketing specialists who are responsible for creating a fancy brand or dreaming up a viral PR/ad campaign. Dangerous. For […]

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Thinktank Thursday – Help Team Up For Nonprofits

When I recently moved back to Seattle in April, I immediately started poking around at various local nonprofits where I could lend a helping hand. Sidenote, Seattle’s nonprofit community is beyond impressive. Kudos to this city. I need to add two extra days to the weekend and just float around helping out a new nonprofit […]

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Are You Analyzing Your Competitor’s YouTube Videos?

NOTE: Post also appears on Waggener Edstrom’s Thinkers & Doers blog. I’m a big fan of YouTube Insight. As with most content published via social media, there is always a degree of trial and error – especially when it comes to video. It’s the reason so few videos ever actually do achieve “viral” status. Nonetheless, […]

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