It goes without saying that the collision between marketing and advertising has caused a lot of disruption in the past few years. Reality check? This disruption is only going to increase. The Problem Last year John Battelle inked a great article in Forbes that outlined the rocky relationship and barriers between brand marketers, publishers and […]

We’re one month deep into 2014. Client budgets are back in action and strategies are being finalized for the year ahead. Following some much needed tech detox over the holidays, I finally had the chance to sink into some good reads with Joe Pulizzi’s Epic Content Marketing and Jay Baer’s Youtility. I’ve always enjoyed staying […]

As marketers, it’s too easy to race out of the gates with a big initiative or campaign and ultimately draw a line in the sand by only hanging our hats on consumption and sharing metrics. This creates a series of significant problems for any B2B or product-centric company including: PROBLEM: Marketing teams are unable to […]