There is always a better, more effective or unique way to tell a brand’s story. It’s true. Take Coke as an example. One year ago, Coke stepped out of their comfort zone to reframe the way their audience interacts with their corporate website. A year and many learnings later, the Coke team reported on the progression […]
Let’s be honest. Brands have been strategically publishing content and using blogs as core tactical marketing tools for quite a few years now. So, what exactly has changed as “brand publishing” models have come to dominate the focus of digital marketers in the past couple years? Like any good marketing strategy, the proof points have […]
Everybody loves a good story. I regularly direct friends, colleagues and clients to the NY Times’ One in 8 Million video project as a pinnacle example of great storytelling. It’s simply fantastic. I’m also a huge, huge fan of Vimeo. I’ll often spend lazy Sunday mornings scouring around and digging up interesting stories on the […]
Digital Leap 