We’ve all heard it. We all know it. Some may have forgotten it. The Grandma Test. It’s a pretty straightforward self-evaluation. Before you say, act, write or do something questionable, ask yourself – “Would Grandma approve?” Well, guess what? The Test still applies. In fact, on the social Web, the Grandma Test applies more than […]
Last week, a friend gave me a heads up about a new publication called The Printed Blog being distributed for free at El stations around Chicago (also in San Francisco). Intrigued, I poked around and found this NY Times article diving into further details. Model The Printed Blog site states the following: As our society […]
As a follow up to my previous post on the Chicago BlogWell conference, here’s a quick take on some additional learnings from presentations by Sharpie and Molson. Sharpie From an outside perspective, it doesn’t seem that there would be much of a role in utilizing social media to push a product such as Sharpie pens, […]
Digital Leap 