Yesterday, a friend sent me a link to this Brandflakes for Breakfast post about a PSA that reminds us all to treat handicapped people fairly in society. Having helped produce a number of PSAs in my career, I was very impressed with the simple, authentic, moving nature of the spot (not to mention the fantastic […]

I’m a PR/marketing guy. Sure, I’ve dabbled in some advertising for various clients, but I’m certainly not handling media buying or million dollar ad budgets. That’s why I’ve found good value in utilizing Facebook ads. Now, I fully realize that Facebook ads remain a work in progress and that the high degree of targeting can […]

Anyone with an interest in social media has by now heard about the blow up over the Motrin Moms commercial. For those that missed the boat, McNeil Consumer Health Care, the maker of Motrin, released a snarky ad that poked fun at Moms who merely use front slings as a fashion statement while positioning Motrin as […]

Something a little light for this Monday morning. We all remember the originial Wassup commercial from Budweiser that debuted in 1999. The commercial was launched during the Internet boom, but it was still during the pre-YouTube era and thus mass viewership was limited to catching the commercial on TV. On Friday, a production group called […]