Think you may behind the eight ball in figuring out all this social media stuff? No worries, I’ve discovered some telltale signs that you need to put aside time for some serious online discovery sessions. Without further ado, here are the Top 5 Signs You Need to Study Social Media. Drumroll please… 1. You’ve recently visited a computer […]
In my previous post, I talked about how the authors of Groundswell put a great deal of emphasis around the importance of relationship-building as the foundation behind social media. In order to use social media effectively, you need to know the type of audience you’re trying to target and how this audience is engaging with online content. […]
You’ve got a target audience in mind. You know bloggers are important to this audience and to the topic, issue, product or company you’re trying to market. So, HOW exactly do you find the right bloggers to connect with? Time and time again you hear about bloggers complaining about PR people pitching completely irrelevant topics. […]
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