NOTE: This post also appear’s on Waggener Edstrom’s Thinkers & Doers blog. Let’s face it. In the blogosphere, you’re either a spectator, critic or a creator. To put the spectator or critic categories into a visual format, consider the following. Would you rather be: A) A Statistic… OR B) A Connector… The answer is easy […]

A lot. That’s what companies are discovering as they continue to adjust to the changing digital landscape. Proper social media management is much more than just publishing a blog post or checking a Facebook page once in a while. It’s a relationship building process. It takes time. Beth Kanter did a great post in early […]