We all like Web traffic. It’s a version of digital currency and makes us feel valued when we see that the content we produce is of importance to others. But, how does one go about increasing traffic? One part to that answer is S-E-O. Search Engine Optimization (SEO) can be tricky. Or at least made […]

In part 1 of this series I posted about the core quality that I think serves as the foundation for someone to become an “influencer” – namely trust within their community. The next logical step is figuring out the best way to track these folks down. Every community has talkers, movers and shakers that drive […]

Last week, a friend gave me a heads up about a new publication called The Printed Blog being distributed for free at El stations around Chicago (also in San Francisco). Intrigued, I poked around and found this NY Times article diving into further details. Model The Printed Blog site states the following: As our society […]

Last week, Tamar Weinberg at Techipedia did an incredible post on the Ultimate Social Media Etiquette Handbook. Throughout her post, Tamar identifies key “rules of engagment” and tips for anyone currently using Facebook, Twitter, LinkedIn, social bookmarking sites (digg, delicious, etc.), FriendFeed, YouTube, StumbleUpon and blogs. The comprehensive post, concludes with this key statement that […]

Continuing my “People You Should Know” series, I want to call your attention to David Mullen. A PR pro at Mullen (nope, not his firm, just coincidence) David is one of the most insightful bloggers out there. I’m always impressed by fellow bloggers that manage to have a family, work a full-time gig and are […]

To be expected, but wow, when did that happen? Last week, Jeremiah Owyang over at Web Strategist posted some new social technographics data from a recent study by Forrester Research. I previously posted about Forrester and the great work they do in analyzing social media user demographics with my assessment of Groundswell Part 1 and […]

In case you’ve been hiding under a rock, I’m here to inform you that online brand monitoring and management has reached an all time high. You’re no longer safe just soaking up and protecting a series of URLs for an existing or potential website. These days, you need to be proactive to ensure your brand isn’t […]